VIDEOGRAPHY
RAPT TV’s and David Spurdens Brand Video for illumina EMEA. illumina Inc is a San Diego based company that has 90% World market share for machines that anylize DNA. David was commissioned to make a ‘Full Service’ video about illumina’s ‘Solutions Centre’ shot at their HQ in Cambridge, UK.
Training Videos Serve a Purpose. David’s Job Is to Make Them Great to Watch.
Great training videos give national and international companies, government departments, organisations and charities a powerful way to welcome and onboard new staff, explain company structures, communicate safety procedures and establish brand identity.
As demonstrated by the training videos created for Illumina Inc., these productions can also be hosted on YouTube and made available to staff 24/7, anywhere in the world. With clickable chapters, employees can go directly to the information they need to complete a task, without endlessly scrubbing through a video to find the right section—even when the rest of the world is asleep.
The two examples below demonstrate very different approaches. Every training video is unique, so David works closely with each client to establish exactly what the video needs to achieve. Together, we develop the concept, determine the most logical structure for the viewer, and then create the script, storyboards and production notes.
This process ensures the brand identity, tone and overall approach are agreed and approved before filming begins.
A successful training video requires as much thought and creativity as any brand film. To be effective, it must not only communicate information clearly but also keep the viewer interested and engaged. The right visual treatment, camera angles, storytelling and pace can transform what might otherwise be dry information into something compelling and memorable.
David will ensure your training video is informative, engaging and, above all, great to watch.